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Web Analytics

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Web Analytics

There’s a popular saying, “A man who stops advertising to save money is like a man who stops a clock to save time.” But why would a business want to stop advertising? In the olden times, it could be because of the lack of means to gauge the return on investment (ROI). But today, we have access to powerful Web analytics tools that allow organizations to see exactly how effective their marketing efforts are being. With solid data at their disposal, it’s not difficult to understand which parts of your campaign or website you need to optimize to maximize the ROI.

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Why you should care about Analytics?

Audience tracking

Who is visiting your site? How do factors like age and gender affect site interaction behavior?

Who is visiting your site? How do factors like age and gender affect site interaction behavior?

Conversion Rate
Is your site converting your visitors into your clients? Where is the gap between the two?

Is your site converting your visitors into your clients? Where is the gap between the two?

Maximize ROI

How effective are your keywords? What about your search terms? Is your social media marketing strategy working?

How effective are your keywords? What about your search terms? Is your social media marketing strategy working?

Successful businesses understand that analytics is a continuous process that they need to undertake in the face of swiftly-changing Web strategies and global competition.

Conversion Rate Optimization (CRO)

Businesses create websites because they want to fulfill some specific goals. These goals come in many forms and include everything from purchasing a product from the website and subscribing to a service to signing up for a newsletter and creating an account. When you compare the number of times a user completes these set goals with the total traffic you are receiving on your site, you get the conversion rate.

Conversion Rate Optimization (CRO) is a process that analyzes how visitors are interacting with your site and determines the factors stopping them from completing the goals.

For whom to optimize
Successful CRO

requires constant and persistent data analysis

Flourishing businesses convert their visitors into their customers by creating experiences with which they can connect emotionally. Some people are convinced by words, some like audio better, and some may prefer to things in motion in a video. A good website is filled with diverse action triggers that provide an exciting experience for the visitors.

Better customer insights

You cannot speak the language your customers speak unless you understand who your key audience is. CRO helps you get the right kind of people for your business.

You cannot speak the language your customers speak unless you understand who your key audience is. CRO helps you get the right kind of people for your business.

If you know how to extract the very best from your acquisition efforts, you can get more conversions without having to hunt for more visitors.

If you know how to extract the very best from your acquisition efforts, you can get more conversions without having to hunt for more visitors.

For your business to grow, you need to make sure you don’t run out of prospective clients. CRO does this job by turning mere browsers into buyers.

For your business to grow, you need to make sure you don’t run out of prospective clients. CRO does this job by turning mere browsers into buyers.
Make customer king

CRO tells you what content on your website is working and what isn’t. By giving visitors what they want, you can make them stick around and engage more.
Make customer king CRO tells you what content on your website is working and what isn’t. By giving visitors what they want, you can make them stick around and engage more.
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