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Social Media Marketing

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Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, video sharing websites and blogging sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.

Social Media Marketing

Social Media is beyond Selfies and the like hitting Statuses! It is the medium to speak loud about your brand in thousand engaging ways. To grab the eyeballs of different age groups active on social media, the brand conscious businesses have cracked the social media code by leveraging their social presence more than traditional media.

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Undoubtedly, Social media advertising is vital to creating a new customer base along with building your brand’s credibility. It helps to drive real, organic traffic to one’s website, thereby creating an active customer engagement. As per one of the researches, ‘Socially devoted brands’ receive 3.5 times more user interaction than non-devoted brands.

We have an intelligent crew of marketers who conduct audience research and create engaging content based on their preferences. They decide which platform will be best suited for your business and conduct research on the tactics adopted by your competitors. Facebook marketing is vital as 41% of fans like a page to receive regular updates from a brand. Other than these, Twitter Marketing, Instagram Marketing, and LinkedIn Marketing, all should be creatively synergized to deliver optimum results.

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