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Email Marketing

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Clicking market provides email marketing services, Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Email Marketing

Every $1 you spend on email marketing will get you an average ROI of $40.
Source: Direct Marketing Association

This one fact alone should tell you why email marketing is considered to be the most effective as well as pocket-friendly digital marketing tool. No other marketing method can reach out to thousands of people as swiftly and economically as an email does.

Email matters
91% of consumers check their email daily
82% of B2B and B2C companies use email marketing
Email is the primary channel of lead generation for 89% of marketers
74% of consumers prefer to receive product/service information over email

Think email marketing, think results
It’s a popular perception that given the vast reach of social media, it is the best channel to market a business. However, not only is social media much more expensive than email marketing, there is no guarantee of results also because you are always at the mercy of algorithms, and those may change without any warning.

Email marketing gives a business much greater control, and that too with an unparalleled reach. There are three times as many email accounts in the world compared to the combined presence of both Facebook and Twitter. Research has even shown that the click-through rates of emails are much, much higher (3%) than the average click-through from a tweet (0.5%).

So, even though businesses need a solid social media presence to stay in the minds of their clients, email marketing will get the result that is actually required for repeated business.

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